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EXPERT   S ACADEMY Marketing Mastery For Experts
Copyright    Sa   Diyya Patel 2014  This summary is part of the Expert   s Academy Summary. For more summaries  cliff note...
CONTENTS MARKETING IS TEACHING .............................................. 4 CLARITY OF PURPOSE IS ESSENTIAL TO SUCCESS...
5. Functional .................................................................. 13 6. Comprehensive ........................
MARKETING MASTERY FOR EXPERTS Brendon believes that is someone else can do it, you can, too. Never feel that Brendon can d...
HERE   S BRENDON   S FORMULA FOR CLARIFYING YOUR MARKETING PHRASE.    I help  your target market  understand  what topic  ...
   If you liked the free training, you   ll like my paid product as well.     Up-sell When they buy something, you try and...
VIDEO CAMPAIGN SEQUENCE So what do you include in your videos  Here   s the exact sequence Brendon uses.  VIDEO 1 THE INDU...
VIDEO 4 FAQ   S In this video, answer some of the most commonly asked questions you   re your prospects will have regardin...
   1 Thing You Need To Know About  your topic  In Order To Get  the desired result     Your big, bold claim must be based ...
THE 3 PILLARS OF CREDIBILITY RESEARCH     You   ve studied and researched your topic and you know more about your topic th...
7. CONCERN Even after you   ve convinced them, your prospect will often have concerns such as  Will this work for me  Will...
10 MARKETING MINDSET HACKS Here are 10 components to add to any marketing message to amplify the results.  1. CHANGE You w...
4. RELEVANT How is your product or program relevant to popular culture and to what   s going on in the world right now  Ex...
outcome. And, of course, it goes without saying, that if you promise that your product is comprehensive, it should be.  7....
10. LEADERSHIP Show them how by using your product or program, they can become leaders in their industry or in their lives...