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Aj+ Design
2017-2018
www.ajplusdesign.com
aj+ design
PROPOSAL
PART OF AJOINMEDIA
AJoinMedia is a full service digital agency built for the now.
We partner with clients to drive better business outcomes with
best-in-class video production, media planning, distribution,
inuencer marketing and everything in between.
ADRIAN JOHN LEEDS
AJ+ DESIGN
Lead Creative Designer
Personal Trainer Thursday
Prepared for Issue Date
Luke Marko 16 November 2017

We do more than just design...
We have sister companies specialising in other
creative disciplines. For lm and video we use
First Hat Productions and for photography we
use Adrian John Leeds Photography. Pair those
companies with ours and we can essentially
design and create anything our clients’ heart
desires.
We got into design without meaning to...
Our lead designer, Adrian John Leeds, started his
creative career in photography, but one day, out
of the blue, an old school friend contacted him,
asking if he could design a yer for him... He said
yes. That moment marked the beginning of a
successful career in graphic and web design where
Adrian John went on to found Aj+ Design.
READ ON
Aj+ Design Fun Fact #1
Aj+ Design Fun Fact #2
1
2
Learn a little more about what makes us us
About Us
05
See our full range of services
Our Services
06
How we can help you
Your Project
08
Our three step process
The Outline
09
Some snapshots of our previous work
Our Portfolio
10
You decide on where you want to take this project
Our Packages
11
The small print
Read through to here, and you will nd out
Summary of Terms
What’s Next?
12
15
CONTENTS
IF YOU DON’T
KNOW
HOW TO GROW
YOUR BUSINESS
DON’T WORRY
WE ARE HERE
TO HELP!
Aj+ Design Proposal - Luke Marko Page 5
Simple works
We don’t like things to be any more
complicated than they need to be.
Our focus is with the most essential
aspects of the product or service, with
no excess. Good design is simple and
well rened. As Leonardo da Vinci
once said: “Simplicity is the ultimate
sophistication”.
Together is better
Teamwork is central to our philosophy
at AJ+ Design. We value strong
relationships within our team members
and our clients. Getting under the skin
and behind the scenes of businesses,
brands and people helps us to
understand their world, informs our
work and brings the best results.
Courage in creativity
We’re not afraid to think outside the
box and do things differently; it’s
what makes us stand out from the
crowd. We’re always open to trying
new things and utilising emerging new
technologies. This gives our clients
a creative solution tailored to their
specic needs.
We pride ourselves on our processes and unlike other agencies, we don’t have a
single way of working. We work with brands we respect, forging partnerships and
learning all the time. That to us is a lot more exciting and challenging then doing
the same thing day after day.
We’re big believers in collaborative working and like to involve our clients
throughout the design process. When we collaborate with like-minded clients,
great things happen. And don’t expect us to walk away once the job’s done – we’re
here for the long haul.
ABOUT US
TREADING NEW GROUND
WITH EACH PIECE OF WORK
Founded in 2014, we’ve
built a reputation for
producing creative, forward-
thinking design work.
We work across creative
boundaries and use our
experience to solve visual
communication problems
for ambitious brands.
OUR WORK IS GUIDED BY THREE CORE PRINCIPLES...
+
Page 6
OUR SERVICES
We offer bespoke graphic design work producing printed material and
digital content e.g. booklets, brochures, reports, yers, signs, business
cards, logos and illustrations.
Working as both the designers and developers, we are able to provide clients and agencies alike with a full range of services. You
can read more about the services we offer below.
With nearly 10 years of creative experience, we are able to produce designs
that will be both functional and visually appealing. Using the latest web
design technologies we can build websites that cater to all of our clients,
even when some of the demands are of a complex nature.
From advice on how to manage your current social media networks to
creating new social media platforms that broadcast your business more
eciently, we are able to ensure that you have maximum exposure to your
target audience.
Web Design, UI/UX
and Development
Search Engine
Optimisation (SEO)
Branding and
Identity
Graphic Design and
Illustration
We are able to offer advice on why existing websites may be underperforming
across search engines. We build every website using the latest search
engine optimisation techniques.
We are able to create brand new identities for clients or re-brand an existing
image in order to bring it into the modern digital era. This service is often
interwoven into our other services.
Social Media
E-commerce
Film & Photography
One of our specialist areas is creating bespoke e-commerce systems.
We create these based on your requirements, ensuring that the resulting
website is easy to manage, user friendly and tailored to the target audience.
We provide lm & photographic services using the best equipment available
in the industry. This streamlines the creative process meaning we can
provide all the digital content required to create your site.
Aj+ Design Proposal - Luke Marko
Page 7
WE ARE GREAT FOR
SERVICE
We have built multiple websites creating and maintaining a great user experience for our customers and their clients. Working
with local, national and international businesses we pride ourselves in converting online trac into paying customers, whether
you require an online shopping store or just a simple web page design offering your services to the public. Whatever your needs,
we are here for you!
Our websites are built with responsive designs that work on any mobile screen or tablet device, an essential requirement for
search engines like Google. If you have any issues or problems with your site, we are here to help. With every site we build you will
get telephone and email support for one year on how to use the admin and edit every web page of the site yourself. We also offer
monthly maintenance, an affordable way to easily manage menus, update sliders, make changes to catagories and any other edits
to your website pages, should you not have the time yourself. Maintenance prices start from only £35 per hour.
Everyone at Aj+ Design is passionate
about design, taking on each project
with a sense of pride. As a result, we
are able to deliver a level of service
that many other design houses simply
can’t. Our lead designer Adrian John
Leeds works closely with our clients to
deliver a personal service where it feels
like you are working with a real person,
not a robot.
Aj+ Design Proposal - Luke Marko
Page 8
As it currently stands, you are in possession of the skills required to teach calisthenics, among other things, however, you don’t
have a way of distributing your classes to the wider market, including your 20K+ instagram followers. You have no way to showcase
your whole skillset in order to grow both your personal tness and circus performer brand. 20k followers is great, now we need to
convert those to paying customers. Having a professional website, packed with premium content, prevents your customers going
elsewhere. We feel you need a place customers can go to nd out more about you, what you can do, what you can offer and how
you can meaningfully improve their lives. We can help market your business so that it is easily recognisable and customers can
easily nd and access your best content, without having to jump through hoops.
From what I gather, you have handstand canes and purecore equipment to sell but with nowhere for prospective customers to
purchase them online. You also plan, in the near future, to sell diet/nutrition plans which your customers could use in conjunction
with your tness programmes/classes. What you need is your own online marketplace where your customers can purchase all the
content you have available.
THE PROJECT
WHERE WE COME IN
We are here to help! Given your situation, it is clear you wish to take your business to the next level. As designers and
developers, we are in a position to not only create and build up your online presence and brand, but also help with marketing
yourself in your local area. We are experts in the eld of representation, meaning we will have no trouble helping your target
audience get to know what you are all about. We are here to help you market yourself in a way that gains more clients and
customers, but also converts your existing followers and potential customers into paying ones.
We are here to build you a website you can feel proud of, using the latest and most appropriate tools and technologies.
Your website will represent you, your brand and help give people more of an idea of what you are about, and how you can
help them. It will also create a platform allowing your customers to buy merchandise, training and potentially diet plans/
programmes from you, using the latest and most secure e-commerce payment gateways.
Aj+ Design Proposal - Luke Marko
PagePage 9 Aj+ Design Proposal - Luke Marko
THE OUTLINE
The rst step is to establish which
package you would like. This then
dictates how many of our sevices
you might use, and also how long this
project will take to complete. From
there, your rst payment will be made
and once that is conrmed, we can
then plan out how we will approach
your project. We will discuss where you
wish to take your brand and business,
get started on forming a lming
schedule and gure out when work will
commence.
WE USE APPROPRIATE TOOLS AND
TECHNOLOGIES IN ORDER TO DELIVER
THE NEEDS OF OUR CLIENTS.
WEBSITE & PROJECT GOALS
OUR THREE STEP PROCESS
Provide a way for people to find out who
you are and what you offer
Create multiple short video sequences
illustrating fitness movements
Build an e-commerce website with store for
selling programmes and equipment
DISCUSS AND PLAN
DESIGN AND CREATE
FINALIZE AND HANDOVER
Enhance personal brand and develop
business awareness locally
Provide a platform for showcasing personal
talents in fitness and the performing arts
Create a website that can be viewed on all
platforms including mobile and tablet
Assist in creation of video fitness
programmes
Enable customers/clients to easily find you
when searching “Luke Marko” online
Convert Social Media/Instagram followers
into paying customers/clients
Create a website which contains room for
future expansion/development
01 06
02 07
03 08
04 09
05 10
Next comes the creative process. This
is where we create, build and develop
your website, lm and produce all the
content required to create your tness
training programmes and put together
anything else you have included in your
selected package. We will maintain
constant contact with you in order to
ensure your website, and everything
else, develops in a direction you are
completely happy with. This is the part
which takes the longest, but is also the
most fun!
The nal step involves making the nal
checks on everything, as to guarantee
you are 100% satised. This is where
your nal payment will be made and
any future payment plans set up. You
will receieve a tutorial on how to access
your site’s admin page and how to make
adjustments to the website, should you
need to. At this stage, you will be provided
with your yers, banners, business cards
and any extra promo video footage we
created for you, should this be included
in your selected package.
Page 10
Since our humble beginnings in 2014, we have worked on a number of projects with a host of different clients. We pride ourselves
on our ability to tailor our services and products to each and every client we take on. We have been part of many exciting design
and development projects working within various industries including sports, religion, music and food.
Our design work is built from the ground up and every decision is made with the client in mind. With that being said, in order to
ensure a smooth operation and speedy workow, we use design platforms which allow us to easily make changes and alterations
to your project so that you will always be happy with the end result.
PORTFOLIO
We formed a new brand identity for the Thai Barn helping them to
bring their business into the 21st Century. We were responsible for
their web & graphic design/layout, photos/video content, SEO &
social media integration.
We helped create a suite of marketing material which The Warrior
Academy used to grow their brand and expand their business
across the UK. We were responsible for their graphic/logo designs
and photographic content.
We helped the owners of the Ton Boon Buddhist Temple to give
their business a face on the internet. We were responsible for their
web design/development and photographic content.
THAI BARN
THE WARRIOR ACADEMY
TON BOON TEMPLE
1
2
3
Aj+ Design Proposal - Luke Marko
Page 11Aj+ Design Proposal - Luke Marko
OUR PACKAGES
PLATINUM
PACKAGE
BASIC
PACKAGE
WHICH TAILOR MADE PACKAGE IS RIGHT FOR YOU?
PREMIUM
PACKAGE
Total:
£1499.99
Total:
£2999.99
Total:
£4999.99
Get your
business
and brand
on the
internet
with our
most basic
package.
Monthly running
cost after rst year
Monthly running
cost after rst year
Monthly running
cost after rst year
£6.99 approx.
£18.99 approx.
£25.99 approx.
Take your
business
and brand
to the
next level
with our
premium
package.
BREAK THE
INTERNET!
CONQUER the
PHYSICAL
and DIGITAL
world with
our TOP
package.
Features & what’s included:
Features & what’s included:
Features & what’s included:
1 Yr Hosting included
FREE Domain (1 Year)
2GB Bandwidth
3GB Online Storage
You get up to 5 Web Pages
Mobile Friendly Site
Search Engine Optimized
Customized Favicon
Logo Design/Redesign
20GB Bandwidth
20GB Online Storage
UNLIMITED Web Pages
1 to 1 Consultations (up to
25 hrs)
E-commerce Store (up to 10
Products)
Site Booster PREMIUM
(1 Year)
Visitor Analytics PREMIUM
(1 Year)
UNLIMITED Bandwidth
1 to 1 Consultations (up to
40 hrs)
E-commerce Store
(UNLIMITED Products)
Create Video Promo AD
Campaign for Facebook
Create Video Promo AD
Campaign for Instagram
Google Adwords (£75 Value)
10x Email Campaigns/month
Professional Site Review
Form Brand Identity
1 to 1 Consultations (up to
10 hrs)
E-commerce Store (up to 5
Products)
Filming for Training
Programmes (up to 5 min)
Editing of Footage
1 Yr Premium Support
Film & Create Promo for
Website (up to 5 min)
Promo Photoshoot(s)
(1 hour(s) - 1x 1hr)
Full Professional Edits and
Retouching
Design & Print PREMIUM
Business Cards (100x Cards)
G Suite Personalised Email
Includes BASIC PACKAGE
Content
Promo Photoshoot(s)
(2 hour(s) - 2x 1hr)
Setup/Develop Social Media
Accounts (Google, Twitter,
Facebook, Instagram)
1x Flyer Design (inc 1000x
A5 Premium Prints)
1x Roller Banner Design (inc
Premium 2m Print & Stand)
Includes BASIC & PREMIUM
PACKAGE Content
1 Yr FULL Site Maintenance
MOST POPULAR
Page 12
We work well with our clients because our relationships are based on honesty and trust, but all work needs guidance in the form
of terms and conditions (full T’s & C’s can be found on our website).
Please do read them – it’s important that you know what we charge for and why we charge it, why certain copyright les are not
released by us and also what charges you might incur for late payment, additional work or copyright releases.
If you have any questions please feel free to ask, ideally before project work commences.
Thank You.
SUMMARY OF TERMS
Aj+ Design will provide the customer with a written estimate or quotation. This is to be signed and dated. Alternatively,
the client may send an ocial order in reply to the estimate or quotation which binds the client to accept our terms
and conditions. No work on a project will commence until either document has been received by Aj+ Design.
Fees will be set out in the written estimate or quotation. At the time of the customer’s signed acceptance of this
estimate or quotation, indicating acceptance of the T’s & C’s, a non-refundable deposit of 50% of the quoted fee will
be immediately due on projects worth over £500.00. Work will not commence until we have received this amount.
Charges for any additional services requested during the project that are over and above the estimated time or out
of scope will become 100% payable, at the time of request and estimate/quotation acceptance. Charges for site
maintenance, following completion of the customer’s project, will be billed to the customer per hour of maintenance.
All work supplied and/or designed by Aj+ Design, will remain the property of Aj+ Design and/or it’s suppliers, in which
copyright will be passed to client upon receipt of full payment. By supplying images/text to Aj+ Design, the customer
grants Aj+ Design permission to use this material freely in the pursuit of the design and to use in Aj+ Design’s portfolio.
The number of website design revisions, entitled to the customer, is dictated by their chosen package (BASIC = up to
5, PREMIUM = up to 10, PLATINUM = 10+). Business cards may have up to 3 revisions. Flyers and banners may have
up to 5 revisions. Changes required over and above the estimated work will be liable to a separate charge.
Payments may be made by BACS, cheque, or electronic transfer. Returned cheques will incur an additional fee of £50
per cheque. Aj+ Design reserves the right to consider an account to be in default in the event of a returned cheque.
Unpaid accounts, after 30 days of invoice, may incur an extra charge of 8% per month of the outstanding amount.
Project Acceptance
Design Fees
Charges for Other Services
Copyrights and Trademarks
Design Revisions/Alterations (During Project)
Payment
Aj+ Design Proposal - Luke Marko
Any indication given by Aj+ Design of a design project’s duration is to be considered by the customer
to be an estimation. Aj+ Design considers the design project complete upon receipt of the customer’s
sign off.
The client agrees to our denition of acceptable means of supplying data. Text is to be supplied in electronic format as
text on CD, USB data stick, or e-mail. Images supplied in electronic format, are to be provided in a format as prescribed
by us via CD, or electronic format. Images must be of a suitable quality requiring no subsequent image processing.
Any design, copywriting, drawing, idea or code created for the customer by Aj+ Design, or any of it’s contractors,
is licensed for use by the client on a one-time-only basis and may not be modied, re-used, or re-distributed
in any way or form without the express written consent of Aj+ Design and any of its relevant sub-contractors.
You can review the completed work, once web design is complete. We will make one set of minor changes at no
extra cost within 14 days of the start of the review period. Any minor changes can be notied to us by email or post.
We will consider that you have accepted original draft, if no notication of changes is received, within 14 days.
We offer a limited hosting service through Wix’s servers. We do not guarantee continuous service and will accept
no liability for loss of service, whatever the cause, however, Wix do guarantee an up-time of 99.9%. Fees due to third
party hosting/domain name organisations are the responsibility of the client and we are not liable for their payment.
Cancellation of orders may be made initially by telephone, or email, however, following this, we will need formal
notication in writing to our postal address. You will then be invoiced for all work completed over and above the non-
refundable deposit that will have been made at the time of ordering. The balance due must be paid within 30 days.
The placement of an order for design and/or any other services offered by Aj+ Design and validated by the customer’s
signature on the estimate or quotation, constitutes acceptance of the estimate or quotation and agreement to comply
fully with all the Terms & Conditions and forms a Contract for Business between the signatory and Aj+ Design.
The customer agrees to allow us to place a small credit on our designs, advertisements and/or a link to our own website on
the customer’s website. This will usually be a small logo/line of text placed towards the bottom of the page. The customer
agrees to a placement of all designs on our own website for portfolio purposes and to use any designs in its own publicity.
Design Project Duration & Completion
Data Formats
Licensing
Website Design Only
Hosting Websites
Cancellation
Acceptance of Quotation and T’s & C’s
Design Credits
Page 13Aj+ Design Proposal - Luke Marko
Aj+ Design
Page 15
Thank You
We cannot wait to get started on this project with you! It may look like there is a lot of work involved, but that’s where we come in.
We make what might seem like a lot of work, look and feel like a fun-lled project. The next step is where you come in.
Once you have decided on which package you would like, we can get started!
If you like what you see, please let us know which package you would
like within the next 14 days. From there, we can set a start date!
Thanks for taking the time to read through our design proposal.
“THE KEY TO SUCCESS IS TO START
BEFORE YOU’RE READY”
Marie Forleo
PROJECT END
Aj+ Design Proposal - Luke Marko
Aj+ Design
Phone
Web
Email
Address
www.ajplusdesign.com
+44 7410-982-923
hello@ajplusdesign.com
www.ajplusdesign.com
www.fb.me/ajplusdesign
www.twitter.com/ajplusdesign
www.instagram.com/ajplusdesign
2, 43 Trowbridge Road
Bradford on Avon, BA15 1EE
LEAD ON
DESIGN, BRANDING
AND MARKETING
let’s start
project working
We love a good project. We are well known for taking on
mind-bending projects with impossible deadlines that
make our clients look like superheroes. We are not just a
team of designers, we are artists. Our mission is to make
every project our greatest work ever, a work of outstanding
creativity that shows unparalleled skills, strong usability
and passion for what we do.