• Expansion. English is a necessity, not just in China or Asian countries, but
world-wide. This is a huge opportunity for the business to expand to other
• Student travel. Once the online school is established, we can have the
students travel to our home country to learn English on a “man-to-man”
basis and this can be pipelines of income for the company.
• “Word of the day” group. Another opportunity that the school is looking at
is giving word of the day on a group in an application and this can, not
only another marketing strategy, but also another opportunity for income.
• Modules. Modules are necessary in teaching the students. In our system,
we can create each module to be available at a certain time and when
students want to learn more, they can purchase the next series.
• Competition. We are not the only online language school in the world. This
is a fact. Hence, we are setting our school apart from competitors in terms
of services, quality of education and competitive tuition fee.
• Changing technology. The company has to be updated with
technological advances to be able to provide the best education to
• Discontinuation of students. Each student will be given three months as a
minimum and the company has to focus on his/her improvement so that
they will continue to learn from the school.
• Economic factors. This can be another factor for discontinuation of
students. We need to make sure that each student is capable learning
the language at a certain period of time.
Our website and system are currently being fixed. We are customizing our system to be
as user friendly for our students and teachers. The Recordings of classes would be sent
through to Emails of the students until further notice. When the system is finished all of
the Recordings would be uploaded into it.